Buyer intent data that enables you to discover who is researching topics related to your business.Contact and company data that can be cross-referenced against 300 attributes to help you find out who’s who in the ever-growing B2B buying circle.ZoomInfo has a very decent tool stack for sales professionals, offering: Here’s what ZoomInfo offers, where the overlaps have caused the “ZoomInfo vs LinkedIn Sales Navigator” searches and why we believe it’s more of a compliment to LinkedIn Sales Navigator than a versus option. ZoomInfo promises to cross-reference over 300 attributes within a company to “find out who’s who in your market” and, with so much readily available information promised, it’s not surprising that we’ve recently been fielding questions about the difference between the two platforms.īut while they share some overlaps (as we’ll see), they’re not really alternatives.
Platforms like ZoomInfo has been growing and gaining popularity as more businesses add intent data into their marketing strategies.
LinkedIn Sales Navigator is often the tool that rolls off people’s lips when you mention B2B sales prospecting research solutions but lately there’s been a contender that’s getting people Googling with the versus comparison - ZoomInfo.
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